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Analysis Advertisement of  "Silence of Love: Thai Life Insurance"

Here is the ad:

The Question: Make analysis on how this ad video is considered to be relevant with insurance!

          The insurance's department is notify the consumer that the insurance is very important as the need for just in case by made that ad. This ad is tell about a father and his daughter. His daughter do not like her father and do not have a father like this because her father was dumb. She had a bullying from her friends in junior high school about her father life. She really didn't like her father with his dumb. She want a perfect live a perfect father who can understand her feeling, can hear, and speak with her. One day he had a depression. She tries to suicide by cutting her left hand. Her father knows that and take his daughter to hospital. In the hospital he begs the doctor and the nurses to save his daughter's life, he says that they can take his money, his house, and his blood, and anything that can save his daughter's life. The father sacrifices himself, and his daughter is saved but he couldn't make it.

           The relevant between the video and life insurance is because insurance cover dependents life as the cost of education, work accident, accident and health. With this life insurance your family will assured. If there something happened, there is a reserve fund that insurance claims that could be used to help the family, and then the dead benefit maybe decreased at any time. so, Everyone must have a life insurance, if someday something bad happen such as accident, death, etc we will not feeling bothered, the life insurance will help without paying and you will have a secure life.